June 26, 2004

By: Lawrence Bosh
Website: http://www.booming-car-audio.com

Crutchfield electronics retailer features car products geared toward sport car and truck audio enthusiasts

Crutchfield Corporation, the national consumer electronics retailer, today announced the launch of its Custom Car Accessories initiative, which features car products geared toward sport car and truck enthusiasts.

At www.crutchfield.com/customcar, a special section of the Crutchfield website will offer a wide variety of accessories, including corner and taillight lenses, shift knobs, pedals, gauges, accent lights, and more from a variety of nationally-known vendors.

28 years ago, I founded Crutchfield to provide do-it-yourself car stereo shoppers with the best selection of products, the most complete information and the finest service. By faithfully following this strategy, we have become one of the nation's premier direct retailers, said Bill Crutchfield, founder and CEO of the company. In marketing these exciting new products, we will apply these same principles — selection, information and service.

Products will be available online at crutchfield.com/customcar, and in a 16-page supplement to Crutchfield's Summer 2002 Audio/Video catalog. Crutchfield retail stores in Charlottesville, Virginia and Harrisonburg, Virginia also will carry custom car accessories, so customers can get a firsthand look at the options for their vehicles.

Major vendors include American Products Company, providing headlight and taillight lenses; Toucan Industries' Eurolite brand, making replacement colored bulbs, valve stems, lights, gauge inserts; Toucan's Ractive brand and Ichibahn Motorsports, producing a variety of pedals, shift knobs, boots, brake handles, and other accessories; and Varad and StreetGlow, makers of colored interior lighting devices.

Inspired in part by the movie The Fast and the Furious, the sporty car market reached $14 billion last year as hobbyists accentuated their Honda Civics, Ford Mustangs, Ford Focuses, Dodge Neons, trucks, SUVs, and other vehicles.

We're eager to enter this market because we can offer consumers great products and prices, along with all the information they need, said Tom Bancroft, Crutchfield's manager of car merchandising. Smaller retailers can't stock all of the styles and models because of space limitations, but we will have large assortments stocked in Crutchfield's warehouse. That way, consumers can get the style and color they want quickly.

About The Author:

Lawrence Bosh is a successful author and regular contributor to http://www.booming-car-audio.com.  Get the car audio system you want plus accessories and valuable advice.